The Marketing Team

Studies indicate that structured process and methodology alignment between marketing and sales yields measurable improvements in key areas of sales performance.  Solution Marketing AlignmentTM provides methods and templates to calibrate marketing activities and deliverables with actual selling requirements.

MESSAGING

We need to ensure that our marketing messages are truly solution-focused and highly relevant to customer problems and needs

The Solution Messaging Methodology™ is a methodology and workshop that helps the marketing team develop a customer relevant messaging platform for solutions



GO-TO-MARKET

We need to ensure that our market and customer segmentation profiles and sales channels are calibrated with problems and needs that we address for customers

The Go-to-Market Analysis is a methodology and templates that help analyze and validate the market segmentation and channel strategy for solutions



COMMUNICATIONS

We need to ensure that all facets of marketing communications and sales tools are aligned with the Solution Messaging™ platform

The Communications Alignment Methodology™ is a methodology and workshop that help to assess and align all forms of communications and demand generation with the Solution Messaging™ platform



SALES LINKAGE

We need to ensure high levels of situational fluency for salespeople through tools and job aids that reflect key marketing messages

The Solution Selling Tools™ workshop integrates the Solution Messaging™ platform into practical sales tools and job aids for the sales organization